How do gyms like Planet fitness make any money?

How do gyms like Planet fitness make any money?

It’s no secret that Planet Fitness is one of the largest and most popular gym chains in the United States. With over 1,500 locations nationwide, Planet Fitness has become a household name and a go-to destination for those looking to stay fit and healthy. But how does Planet Fitness make money? Let’s take a closer look at the business model of Planet Fitness and explore the various ways in which the company generates revenue.


The majority of Planet Fitness’ revenue comes from membership fees. These fees are charged on a monthly, quarterly, or yearly basis, depending on the type of membership a customer chooses. Planet Fitness offers a range of membership types, from basic to more comprehensive options. All memberships include access to the gym’s equipment and amenities, as well as a range of fitness classes and other perks.

Personal Training

Planet Fitness also offers personal training services for an additional fee. These sessions are led by certified personal trainers and can be tailored to the individual customer’s fitness goals. The fee for personal training is usually higher than the fee for a basic membership, but it can be a great way to get personalized guidance and support.

Retail Sales

Planet Fitness also generates revenue through the sale of retail items such as exercise clothing, accessories, and supplements. Customers can purchase these items at the gym or online, and the profits from their sale go directly to the company. This is a great way to make money while also providing customers with the products they need to maximize their workouts.

Franchise Fees

Planet Fitness also makes money through franchise fees. As the company continues to grow, it often licenses its business model to new franchisees. These franchisees then pay an initial fee to open a Planet Fitness location, as well as ongoing fees for continued use of the brand. This is a great way for the company to expand its reach without having to invest in the construction of new gyms.

As you can see, Planet Fitness makes money through a variety of sources, including membership fees, personal training, retail sales, and franchise fees. This business model has proven to be incredibly successful, and it’s no wonder that Planet Fitness has become one of the most popular gyms in the United States.


As the largest health and fitness chain in the United States, Planet Fitness has been immensely successful in recent years. As of 2021, the company has over 14 million members and over 1,800 locations. But how does a gym like Planet Fitness make any money and remain profitable? In this blog post, we’ll take a look at Planet Fitness’s business model and analyze the secrets behind its financial success.

Planet Fitness’s Business Model

Planet Fitness’s business model is based on providing low-cost memberships with limited amenities. The company offers two main membership plans: the Black Card and the Basic. The Black Card plan costs $22.99 per month and includes access to all Planet Fitness locations, as well as additional amenities such as tanning beds, massage chairs, and unlimited guest privileges. The Basic plan costs just $10 per month and includes access to all Planet Fitness locations, but does not include any additional amenities. In addition to these two main membership plans, Planet Fitness also offers an annual membership for $99 per year. This annual membership includes the same benefits as the Black Card plan, but for a flat fee.

Revenue Sources

Planet Fitness generates revenue from three main sources: membership fees, merchandise sales, and personal training services. Membership fees are the largest source of revenue for Planet Fitness, accounting for roughly 70% of total revenue. The company’s low-cost membership plans make it attractive to budget-conscious consumers, allowing it to attract more members than other fitness chains at a lower cost. Merchandise sales are the second largest source of revenue. Planet Fitness sells a variety of fitness apparel and equipment, such as sports bras, t-shirts, and weightlifting gloves. This revenue stream accounts for roughly 20% of total revenue. Finally, personal training services account for the remaining 10% of revenue. Planet Fitness offers personal training services for an additional fee, allowing members to work one-on-one with a certified trainer.


Planet Fitness has been able to remain profitable by offering low-cost memberships and limited amenities. The company’s main sources of revenue are membership fees, merchandise sales, and personal training services. By offering a low-cost business model and targeting budget-conscious consumers, Planet Fitness has been able to attract more members than other fitness chains and remain profitable.